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Since
1875, when 23-year-old immigrant Joseph Bulova opened a
small jewelry store in New York City, the name Bulova has
symbolized a unique blend of old-world craftsmanship and
new-world innovation.
Determined
to explore every emerging possibility in the world of timekeeping,
Bulova forged an enduring legacy of creativity and excellence,
becoming an industry leader by combining fine design and
constant experimentation with new products, untried technologies
and imaginative marketing techniques.
In
1911, the company started manufacturing boudoir and desk
clocks, along with fine pocket watches that sold in unprecedented
numbers. Wristwatches had been viewed as luxury items, available
only to the elite. As the greater convenience of this unusual
product became apparent, Bulova began producing the finest
quality wristwatches, selling them at a reasonable price
to the largest number of people through qualified retailers.
By the mid-1920s, Bulova had transformed the industry by
introducing the first full lines of men’s and ladies’
wristwatches, in the process solidifying an international
reputation for accuracy and innovation.
Combining
the century’s newest technologies with its established
clockmaking expertise, Bulova also developed some of the
earliest electric clocks and, in 1928, produced what is
believed to be the world’s first clock radio.
Among
the company’s most devoted fans – Charles A. Lindbergh,
who was awarded a Bulova wristwatch after his historic 1927
trans-Atlantic solo flight and appeared in Bulova advertising
during the late 1920s.
Bulova
has even been to the Moon – courtesy of its revolutionary
Accutron, the world’s first fully electronic timekeeper.
The first breakthrough in precision timekeeping since the
introduction of the watch, Accutron became an integral part
of U.S. space technology, used on missions from the late-’50s
through the first moon walk in 1969 and the 1973 launch
of Skylab. An Accutron timer placed in the moon’s Sea
of Tranquility controlled vital data transmissions for years.
Forging
new paths in media history as well, Bulova heralded a marketing
revolution with America’s first national radio spot
commercials – reminding listeners from 1926 on, that:
“At the tone it’s 8 PM, B-U-L-O-V-A, Bulova watch
time” – a feat topped just fifteen years later
with the world’s first television commercial, proclaiming
“America runs on Bulova time” at the start of
a Brooklyn Dodgers-Philadelphia Phillies game on July 1,
1941.
Today,
after more than 130 years, Joseph Bulova’s legacy continues
in a comprehensive Portfolio of Brands dedicated to addressing
the changing needs of a broad range of consumers throughout
the globe – Bulova, Bulova Accutron, Caravelle by Bulova,
Bulova Clocks and the Swiss luxury Wittnauer.
One
of the world’s most recognized brands, with an international
reputation for design, style and technology, Bulova remains
committed to upholding an extraordinary legacy of excellence
for generations to come.
THE
BULOVA PORTAFOLIO OF BRANDS
With solutions to every timekeeping need, Bulova’s
comprehensive Portfolio of Brands offers the design and
technology demanded by today’s knowledgeable consumers.
Blending over 130 years of timekeeping expertise with continuing
attention to changing trends and emerging innovations, Bulova
presents a range of alternatives to meet the challenges
of different lifestyles, tastes and budgets throughout the
globe. As special reward or reliable necessity, from first
job to first home, Bulova is dedicated to providing the
right styling and features for every moment.
Bulova
For every wearing occasion from sport to casual, professional
to dress, Bulova’s signature brand delivers exceptional
design and style, enhanced by technology. Paced by its exquisitely
crafted diamond watches, meticulously engineered self-winding
mechanicals, and the innovative architectural lines within
the high-performance Marine Star collection, Bulova’s
diverse selection encompasses classic and contemporary styling
and technology, priced at moderate levels to reach a broad
range of consumers.
Bulova
Accutron
Swiss made, with refined cosmopolitan design and sophisticated
styling, the luxury Bulova Accutron brand represents the
“best of Bulova,” combining Bulova’s history
of timekeeping excellence with the innovative legacy of
Accutron. Offering superior craftsmanship, intricate detailing,
the finest materials and the most advanced Swiss technology,
Bulova Accutron provides an exceptional mix of artistry
and accuracy for the demanding and knowledgeable luxury
audience.
Caravelle
by Bulova
Stylish and contemporary, Bulova’s diffusion brand
meets the all-day demands of the entry-level consumer with
a blend of affordable design and reliable Bulova technology.
Combining fashion and versatility, Caravelle by Bulova introduces
consumers to the Bulova portfolio of brands with an extensive
range of sport, dress, casual and career alternatives, including
diamond, crystal and high-performance styles, at popular
prices.
Bulova
Clocks
Designed for every home or office need, Bulova’s award-winning
clock collection encompasses a wide variety of styles, including
mantel, table, executive and wall clocks, focusing on both
the latest trends and the most enduring traditions. With
renowned technology and a dedication to the decorative arts,
Bulova Clocks bring the finest timekeeping craftsmanship
to a broad spectrum of consumers, from first-home buyers
to established connoisseurs.
Licensed
Products
Combining Bulova's reputation for technological excellence
with the proven charm of cherished trademarked designs gives
the Licensed Products Collection truly unique market appeal.
Instantly recognizable, the Frank Lloyd Wright®, and
Harley-Davidson® make particularly memorable gifts,
while attracting both budding connoisseurs and established
collectors.
Frank
Lloyd Wright
Frank Lloyd Wright (1867-1959) is recognized as one of the
greatest architects of the twentieth century. Using innovations
in design and engineering made possible by newly developed
technology and materials, his work heralded a new thinking
in architecture, stressing "organic" structures
in harmony with their natural surroundings.
Bulova's
award-winning Frank Lloyd Wright® Collection honors
this American genius with an exceptional group of clocks
including tabletop and wall models, as well as a number
of uniquely stylish watches. Each style is part of the Frank
Lloyd Wright Decorative Designs Collection®, certified
by The Frank Lloyd Wright Foundation, Taliesin West, Scottsdale,
Arizona.
These
products are part of the Frank Lloyd Wright Decorative Designs
Collection®. A portion of the sales of these products
supports the design and education programs of The Frank
Lloyd Wright Foundation, Taliesin West, Scottsdale, Arizona.
©1999 - 2003 The Frank Lloyd Wright Foundation, All
Rights Reserved.
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