When is a Watch a Gift
and when is a Watch
a Promotion?

Watches can be used as gifts, as promotional products and also as symbols of achieving an elite status.

Promotional Watch Gifts:

When watches are custom imprinted on the dials with logos it is generally considered a promotional gift designed to repeatedly show the logo or "promote" the logo of the company or organization. Even when they are given to employees in most cases dial imprinted watches are considered promotional gifts or products. There is usually a required purchase of a minimum number of watches of twelve or more for this style decoration

One of the most ingenious dial imprints has been by Freestyle, a maker of Surfer style watches. Freestyle imprints the underside of the crystal with their name in small print so that it does not impact the watch dial function.

Custom Dial Molds and Medallions:

The exception to decorating the dial with a printed logos when a custom dial is created as a medallion in a limited series. A watch dial created in this manner is generally considered a special gift and signifies the owner is a member of a special group or club. There is usually a required purchase of a minimum number of watches of twelve to twenty four or more for this style decoration.

Case Back Engraving:

Case backs of watched can be engraved with corporate logos and commemorative text. When a watch is engraved on the case back it is generally considered a "gift" and not a promotion. Some watch manufacturers do not leave any blank areas the case back for engraving. In this case a circle must be "buffed" to allow for a clear engraving area. There is usually an additional charge for this service.

There is usually a required purchase of a minimum number of watches of twelve or more for this style decoration when it involves a corporate or organization logo, but a single watch can generally be engraved on the case back when standard text is used and the engraving is charged per character.

Clasp Engraving:

Clasps of bracelet style watches can be engraved with corporate logos and commemorative text. When a watch is engraved on the case back it is generally considered a "gift" and not a promotion. There is usually a required purchase of a minimum number of watches of twelve or more for this style decoration when it involves a corporate or organization logo.